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Grab the Attention of the Press

Publicity from a credible source can give you instant credibility.  
Editorial coverage in a respected newspaper, blog, Web site,
podcast or radio interview or feature on YouTube is more highly
regarded than advertising.  Maintaining high profile attention within a
specialty increases, credibility.  Become an expert.  Publicity can
bring you in contact with peers throughout the business community.  
Publicity activities open doors to mentors and gatekeepers.  
Publicity coverage is free.  But how do you get it?

Get creative.  There are a number of ways everyday people have
become famous.  Below is a list of inventive ways to get publicity.  
Think of what venue you can use to publicize these newsworthy
feats.  Will you launch a press release on your Web site about a
contest?  Will you distribute an article on your area of expertise to
article directories?  Will you gather local media email addresses off
Web sites and email them a press release on your latest service
featuring the difference it makes on a timely issue in the news?  
Whatever you do, make it innovative, different and timely.

15 Ways to Make Yourself Newsworthy

1.  Take a poll or conduct a survey.
2.  Issue a proclamation or hold a celebration.
3.  Announce novel observations and discoveries.
4.  Report unusual or human interest stories.
5.  Hold a contest.
6.  Sponsor an award.
7.  Host or sponsor a special event.
8.  Give a valuable but unusual donation.
9.  Introduce a novel twist.
10.  Create a commemorative month or day.
11.  Involve a celebrity.
12.  Take on a cause.
13.  Establish a seal of approval.
14.  Compile a list of hot tips or fascination facts.
15.  Form an organization.

Start now!

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Mary Lee Gannon is a productivity and leadership expert who went
from being a stay-at-home mother with four children to divorce,
poverty and then on to become a newspaper reporter, trade
association executive director, public relations consultant, and
foundation president and CEO.  View Mary Lee’s FREE career tips,
worksheets and Blog on her website at www.startingovernow.com.  
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Turnaround Solutions for People & Organizations

Whether you are an executive who is "stuck," your company needs
better productivity, or you are in a life transition you represent the
people and organizations Executive Leadership Coach Mary Lee has
helped.  Learn how to clarify direction, create strategy, upgrade skills,
optimize your environment and wipe out fear and doubt.  Make it fun =
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Mary Lee’s strategies from her book “Starting Over” helped her in her
own transformation from stay-at-home mother with four children living
a country club life to the reality of a difficult marriage, divorce, poverty,
welfare and then on to president and CEO.  Eliminate self doubt, under-
performance,  money fears, relationships woes, and negative influence
so that you may soar.  Then lead others to improve their lives and your
business. Start now!  
For a FREE introductory coaching session via
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FREE Resources
to help you:

1. United States of America's
primary source on career
information:
www.onetcenter.org

2. Wage Estimates
www.
salary.com and Bureau of
Labor and Statistics

3. Organize Your Job Search -
Post a Question etc.:
www.cvtips.com

4.  Starting Over After Divorce:
www.womansdivorce.com

5.  Starting Over for Women:
www.makingbreadmagazine.co
m

6.  Self Improvement:
www.selfgrowth.com.

7.  Job Postings, Resume
Advice and Resources:

www.
careerbuiler.com

8.  Templates for: business
plans, competitive analysis,
start up costs and more:
www.score.org/business_toolbox
.html

9.  Federal/Sate/Local
Government jobs:  
www.USAJOBS.com

10. U.S. Government's Free
online courses, webinars and
podcasts for workforce
development:
www.onetacademy.com.

11. Occupational Outlook
Handbok 2008-09 by Bureau of
Labor and Statistics:
http://www.bls.gov/oco/home.ht
m
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Show on
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Radio.com.
Gannon Group/StartingOverNow.com
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