StartingOverNow.com
Articles
The Marketing, Advertising, Publicity Puzzle
There are many things a business or individual can do to get
noticed. Chances are your competitors are already doing them.
The key is to do yours in a way that will get noticed. That can only
happen by first understanding the various ways to bring business to
your door, and then positioning yourself in a unique category. You
might have unique pricing, unique customer service, unique
products that can’t be found anywhere else, unique turn-around
times, unique location, or any number of unique qualities. Whatever
it is, your business should be the first thing that comes to people’s
minds to fill a need they have.
Public relations used to be a one-way communications carefully
crafted for a group or the media. Today, public relations is less
about controlling what is sent to the media and more about
engaging two-way dialogue with key audiences, including the
media, bloggers, consumers, investors, business partners and
more. Chief among these are social media networks, blogs, search
engine optimization and RSS. When you "subscribe" to a RSS
(Really Simple Syndication) feed, the latest news and additions to a
website will be delivered directly to you. There is no need to
subscribe to email alerts. No need to spend time trying to find the
updated content that has been added since your last visit. RSS
allows you to identify the content you chose to follow and have it
delivered directly to you. This eliminates the trouble of having to stay
up-to-date by showing you the very latest information of interest to
you.
Know the Difference between Marketing, Advertising and Public
Relations
Marketing = a myriad of creative promotional campaigns. Print
advertising, promotional products, brochures, business cards are
all integrated into a marketing program.
Advertising = paying for space in a newspaper or magazine, or
buying time on a radio station, television station or web site.
Public Relations = getting your products or services mentioned in
the media. You cannot control the timing, message or placement.
But it is free.
Publicity is gaining notoriety for free. It’s that simple. Advertising is
a marketing campaign where you pay for notoriety.
Publicity is the front cover of TIME.
Advertising is the back cover of TIME.
Promotional Vehicles
Any of the examples of promotional vehicles below will help you
promote yourself. There are hundreds more. This information is
geared at helping you to stand out in that process.
Examples of Promotional Vehicles: Publicity, Advertising,
Marketing, Community Service, Promotional Products, Internet,
Networking, Brochures, Newsletters, Word-of-Mouth Marketing,
Niche Marketing, Write a Column – Become an expert, Direct Mail,
Trade Shows. Study and read various materials on these topics for
specific knowledge on how to move forward. Start now!
Follow Mary Lee’s career tips on Twitter.com at StartingOverNow.
Sign up for Mary Lee’s FREE e-newsletter of free career and self
promotion advice by emailing info@startingovernow.com.
For the FREE Worksheets: “It’s Not Who You Know It’s Who knows
You” and “Goals - What They Did for Me” go to: www.startingovernow.
com/Articles-andTip-Sheets.html
Mary Lee Gannon is a career advice expert who went from being a
stay-at-home mother with four children to divorce, poverty and then
on to become a newspaper reporter, trade association executive
director, public relations consultant, and foundation president and
CEO. View Mary Lee’s free career tips, worksheets and Blog on her
website at www.startingovernow.com. Contact Mary Lee or sign up
for her free e-newsletter at info@startingovernow.com.
There are many things a business or individual can do to get
noticed. Chances are your competitors are already doing them.
The key is to do yours in a way that will get noticed. That can only
happen by first understanding the various ways to bring business to
your door, and then positioning yourself in a unique category. You
might have unique pricing, unique customer service, unique
products that can’t be found anywhere else, unique turn-around
times, unique location, or any number of unique qualities. Whatever
it is, your business should be the first thing that comes to people’s
minds to fill a need they have.
Public relations used to be a one-way communications carefully
crafted for a group or the media. Today, public relations is less
about controlling what is sent to the media and more about
engaging two-way dialogue with key audiences, including the
media, bloggers, consumers, investors, business partners and
more. Chief among these are social media networks, blogs, search
engine optimization and RSS. When you "subscribe" to a RSS
(Really Simple Syndication) feed, the latest news and additions to a
website will be delivered directly to you. There is no need to
subscribe to email alerts. No need to spend time trying to find the
updated content that has been added since your last visit. RSS
allows you to identify the content you chose to follow and have it
delivered directly to you. This eliminates the trouble of having to stay
up-to-date by showing you the very latest information of interest to
you.
Know the Difference between Marketing, Advertising and Public
Relations
Marketing = a myriad of creative promotional campaigns. Print
advertising, promotional products, brochures, business cards are
all integrated into a marketing program.
Advertising = paying for space in a newspaper or magazine, or
buying time on a radio station, television station or web site.
Public Relations = getting your products or services mentioned in
the media. You cannot control the timing, message or placement.
But it is free.
Publicity is gaining notoriety for free. It’s that simple. Advertising is
a marketing campaign where you pay for notoriety.
Publicity is the front cover of TIME.
Advertising is the back cover of TIME.
Promotional Vehicles
Any of the examples of promotional vehicles below will help you
promote yourself. There are hundreds more. This information is
geared at helping you to stand out in that process.
Examples of Promotional Vehicles: Publicity, Advertising,
Marketing, Community Service, Promotional Products, Internet,
Networking, Brochures, Newsletters, Word-of-Mouth Marketing,
Niche Marketing, Write a Column – Become an expert, Direct Mail,
Trade Shows. Study and read various materials on these topics for
specific knowledge on how to move forward. Start now!
Follow Mary Lee’s career tips on Twitter.com at StartingOverNow.
Sign up for Mary Lee’s FREE e-newsletter of free career and self
promotion advice by emailing info@startingovernow.com.
For the FREE Worksheets: “It’s Not Who You Know It’s Who knows
You” and “Goals - What They Did for Me” go to: www.startingovernow.
com/Articles-andTip-Sheets.html
Mary Lee Gannon is a career advice expert who went from being a
stay-at-home mother with four children to divorce, poverty and then
on to become a newspaper reporter, trade association executive
director, public relations consultant, and foundation president and
CEO. View Mary Lee’s free career tips, worksheets and Blog on her
website at www.startingovernow.com. Contact Mary Lee or sign up
for her free e-newsletter at info@startingovernow.com.
StartingOverNow.com
Articles
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To chart your road
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click here for FREE
"Worksheets and
Articles."
FREE resources on
this site are:
* Starting over in
their career or
personal life
* Empty nesters
* Entrepreneurs
* Networking
* Job Seekers
* Starting all over
again
* Going through a
divorce
* Looking for career
opportunities
* Seeking FREE
career advice and
education
* Finding mentors
* Setting new life
goals
To chart your road
map to success
click here for FREE
"Worksheets and
Articles."
Turnaround Solutions for People & Organizations
Whether you are an executive who is "stuck," your company needs
better productivity, or you are in a life transition you represent the
people and organizations Executive Leadership Coach Mary Lee has
helped. Learn how to clarify direction, create strategy, upgrade skills,
optimize your environment and wipe out fear and doubt. Make it fun =
get more done!
Mary Lee’s strategies from her book “Starting Over” helped her in her
own transformation from stay-at-home mother with four children living
a country club life to the reality of a difficult marriage, divorce, poverty,
welfare and then on to president and CEO. Eliminate self doubt, under-
performance, money fears, relationships woes, and negative influence
so that you may soar. Then lead others to improve their lives and your
business. Start now! For a FREE introductory coaching session via
phone contact info@startingovernow.com.
Whether you are an executive who is "stuck," your company needs
better productivity, or you are in a life transition you represent the
people and organizations Executive Leadership Coach Mary Lee has
helped. Learn how to clarify direction, create strategy, upgrade skills,
optimize your environment and wipe out fear and doubt. Make it fun =
get more done!
Mary Lee’s strategies from her book “Starting Over” helped her in her
own transformation from stay-at-home mother with four children living
a country club life to the reality of a difficult marriage, divorce, poverty,
welfare and then on to president and CEO. Eliminate self doubt, under-
performance, money fears, relationships woes, and negative influence
so that you may soar. Then lead others to improve their lives and your
business. Start now! For a FREE introductory coaching session via
phone contact info@startingovernow.com.
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FREE Resources
to help you:
1. United States of America's
primary source on career
information:
www.onetcenter.org
2. Wage Estimates
www.salary.com and Bureau of
Labor and Statistics
3. Organize Your Job Search -
Post a Question etc.:
www.cvtips.com
4. Starting Over After Divorce:
www.womansdivorce.com
5. Starting Over for Women:
www.makingbreadmagazine.co
m
6. Self Improvement:
www.selfgrowth.com.
7. Job Postings, Resume
Advice and Resources:
www.careerbuiler.com
8. Templates for: business
plans, competitive analysis,
start up costs and more:
www.score.org/business_toolbox
.html
9. Federal/Sate/Local
Government jobs:
www.USAJOBS.com
10. U.S. Government's Free
online courses, webinars and
podcasts for workforce
development:
www.onetacademy.com.
11. Occupational Outlook
Handbok 2008-09 by Bureau of
Labor and Statistics:
http://www.bls.gov/oco/home.ht
m
to help you:
1. United States of America's
primary source on career
information:
www.onetcenter.org
2. Wage Estimates
www.salary.com and Bureau of
Labor and Statistics
3. Organize Your Job Search -
Post a Question etc.:
www.cvtips.com
4. Starting Over After Divorce:
www.womansdivorce.com
5. Starting Over for Women:
www.makingbreadmagazine.co
m
6. Self Improvement:
www.selfgrowth.com.
7. Job Postings, Resume
Advice and Resources:
www.careerbuiler.com
8. Templates for: business
plans, competitive analysis,
start up costs and more:
www.score.org/business_toolbox
.html
9. Federal/Sate/Local
Government jobs:
www.USAJOBS.com
10. U.S. Government's Free
online courses, webinars and
podcasts for workforce
development:
www.onetacademy.com.
11. Occupational Outlook
Handbok 2008-09 by Bureau of
Labor and Statistics:
http://www.bls.gov/oco/home.ht
m
| Mary Lee Gannon is interviewed on Mind Your BIZness |
Listen to Mary
Lee's interview
"From Welfare
to CEO" on the
Renee Bobb
Show on
BlogTalk
Radio.com.
Lee's interview
"From Welfare
to CEO" on the
Renee Bobb
Show on
BlogTalk
Radio.com.
Gannon Group/StartingOverNow.com
Executive Leadership Coaching - Productivity Solutions for People and Organizations
Executive Leadership Coaching - Productivity Solutions for People and Organizations
Get the FREE e-Book "Lead Your
Team with Values and Watch
Productivity Grow - A
Manager's Toolbox"
and the Executive Coaching Newsletter
.
Team with Values and Watch
Productivity Grow - A
Manager's Toolbox"
and the Executive Coaching Newsletter
.
Mary Lee Gannon's
Book "Starting Over" is
available in bookstores
everywhere or at
Amazon.com - 5 Stars!
Book "Starting Over" is
available in bookstores
everywhere or at
Amazon.com - 5 Stars!
Follow Mary Lee's tips
and information on these
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