StartingOverNow.com
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FREE Resources
to help you:
1. United States of
America's primary source
on career info:
www.onetcenter.org
2. Wage Estimates Bureau
of Labor and Statistics
3. Organize Your Job
Search - Post a Question
etc.: www.cvtips.com
4. Starting Over After
Divorce:
www.womansdivorce.com
5. Starting Over for
Women:
www.makingbreadmagazine
.com
6. Self Improvement:
www.selfgrowth.com.
7. Job Postings, Resume
Advice and Resources:
www.careerbuiler.com
8. Templates for: business
plans, competitive analysis,
start up costs and more:
www.score.org/business_tool
box.html
9. Federal/Sate/Local
Government jobs:
www.USAJOBS.com
to help you:
1. United States of
America's primary source
on career info:
www.onetcenter.org
2. Wage Estimates Bureau
of Labor and Statistics
3. Organize Your Job
Search - Post a Question
etc.: www.cvtips.com
4. Starting Over After
Divorce:
www.womansdivorce.com
5. Starting Over for
Women:
www.makingbreadmagazine
.com
6. Self Improvement:
www.selfgrowth.com.
7. Job Postings, Resume
Advice and Resources:
www.careerbuiler.com
8. Templates for: business
plans, competitive analysis,
start up costs and more:
www.score.org/business_tool
box.html
9. Federal/Sate/Local
Government jobs:
www.USAJOBS.com
This site is here to help you make a career change or
go back to work while keeping a healthy life balance of
priorities, family and relationships.
Whether you are an empty nester who is re-entering the workforce, an
entrepreneur who is looking for a way to network, someone who has been
recently laid-off, a person seeking their first job, starting all over, starting a
business, going through a divorce, looking for career opportunities, seeking
career advice and education, or simply someone who is setting new life
goals the FREE worksheets, articles and advice here will help you get to a
destination faster while also balancing other important areas of your life.
Learn to take your interests and channel them into productive career goals
on a fast track. Reach out of your comfort zone to achieve proven and
practical strategies for success. We invite you to share your insight, take
advantage of the resources here and continue to develop yourself and grow.
For the FREE StartingOverNow E-newsletter, simply send an email to:
info@startingovernow.com. Share your story with us.
Articles
The Niche Test!
In order to stand out on a job interview or at work, create a successful
business or compete in any market you need to standout among your
competition – you need to know your niche in the marketplace. That means
that you need to be easily viewed as a producer, or known as the “go-to”
person within the company, or provide a service for which only your company
can fill the void.
Do you have a Niche?
____ 1. Have you decided on the one thing you want to become well known
for?
____ Or are you straddling the fence, still offering a variety of things until you
see what takes off?
____ 2. Are you willing to commit 100 percent of your available time, energy
and money to developing this one thing.
____ Or are you dividing your available time among various ideas or
possibilities.
____ 3. Do you have your own niche, your own specialty, that capitalizes on
your unique combination of interests, skills, talents, experience, background,
and contact?
____ Or are you doing pretty much what others in your field are doing?
____ 4. Can you demonstrate why you are the best choice for your clients or
customers?
____ Or are you hoping people will believe in and want to do business with
you?
____ 5. Do you have a plan for how you will become known to the people
who need to know about you? Will your plan keep you on the top of these
people’s minds?
____ Or are your efforts at marketing catch-as-catch-can?
____ 6. Are you able to follow your plan consistently and frequently enough
to actually have the impact you’re seeking?
____ Or do your marketing efforts slip through the cracks due to lack of time
or because you really don’t like doing them.
Signs That You Are Not Focused
1. You have multiple business cards or wonder if you should.
2. You’ve purposefully chosen a general business name that doesn’t say
what you do so you can use it for all the different things you do.
3. You often feel conflicted about which aspect of what you do you should
mention when you introduce yourself.
4. People don’t seem to take your business seriously.
5. People are often confused about or can’t describe what you do.
6. Clients seem satisfied with your work but rarely refer other businesses to
you.
7. In describing what you do, you often say, “I do a lot of things” or ask “What
do you need done?”
8. People have trouble explaining to others what you do or frequently
comment that they never can keep up with all the things you’re doing.
9. Your business cards and brochures include a list of things that other
people are doing as full-time businesses.
You have trouble summarizing what you do in a simple sentence.
WAYS TO CARVE OUT YOUR NICHE
Do you solve a problem…….?
Where You Work: National, local, regional, neighborhood, down town,
school district, statewide, on client’s site, via internet modem or fax.
With Whom You Work: Small business, Fortune 500 companies, major
corporations, accounting industry, hospitals, children, adults, elderly, men,
women, smokers, overeaters, joggers, dog lovers, brides, widows, single
parents, two career couples.
Your Industry: Health, construction, law, real estate, banking, insurance,
medicine, sports, entertainment, tourism, restaurants, unemployed, non-
profits, banks, beauty salons.
When You Work: At all hours, overnight, fast turnaround,
The Problem You Address: Collections, employee turnover, on call,
weekends, evenings, for life events (births, marriages, divorce or death),
special occasions like conferences and parties, those short on time, sales
challenges.
How You Help Solve the Problem: Seminars, books, tapes, consult,
telephone, newsletters, video, speeches, products, on-line, mail order,
radio, television.
They Have a Niche!
I pack artwork for shipping so it will arrive safely.
I keep law libraries up to date.
I train employees to better appreciate cultural diversity.
I help retail shops attract more customers to malls.
I provide medical care for ill travelers.
I create menus for restaurants.
I develop ride-sharing programs for city and county transportation
departments.
I help doctors join group practices.
I design kitchens for gourmet chefs.
I conduct environmental-impact studies for commercial real estate
developers.
First define the unique problem you solve, and for what audience and then
you will know to whom you need to target your public relations and marketing
strategies. Start now!
Email this to a friend who may appreciate the advice.
Follow Mary Lee’s career tips on Twitter.com at StartingOverNow or on
Facebook at Mary Lee Gannon.
Sign up for Mary Lee’s FREE e-newsletter of free career and productivity
advice by emailing info@startingovernow.com.
For the FREE Worksheets: "SMART Goals," “It’s Not Who You Know It’s Who
knows You” and “Goals - What They Did for Me” go to: www.startingovernow.
com/Articles-andTip-Sheets.html
Mary Lee Gannon is a productivity expert who went from being a stay-at-
home mother with four children to divorce, poverty and then on to become a
newspaper reporter, trade association executive director, public relations
consultant, and foundation president and CEO. View Mary Lee’s free career
tips, worksheets and Blog on her website at www.startingovernow.com.
Contact Mary Lee or sign up for her free e-newsletter at info@startingovernow.
com.
In order to stand out on a job interview or at work, create a successful
business or compete in any market you need to standout among your
competition – you need to know your niche in the marketplace. That means
that you need to be easily viewed as a producer, or known as the “go-to”
person within the company, or provide a service for which only your company
can fill the void.
Do you have a Niche?
____ 1. Have you decided on the one thing you want to become well known
for?
____ Or are you straddling the fence, still offering a variety of things until you
see what takes off?
____ 2. Are you willing to commit 100 percent of your available time, energy
and money to developing this one thing.
____ Or are you dividing your available time among various ideas or
possibilities.
____ 3. Do you have your own niche, your own specialty, that capitalizes on
your unique combination of interests, skills, talents, experience, background,
and contact?
____ Or are you doing pretty much what others in your field are doing?
____ 4. Can you demonstrate why you are the best choice for your clients or
customers?
____ Or are you hoping people will believe in and want to do business with
you?
____ 5. Do you have a plan for how you will become known to the people
who need to know about you? Will your plan keep you on the top of these
people’s minds?
____ Or are your efforts at marketing catch-as-catch-can?
____ 6. Are you able to follow your plan consistently and frequently enough
to actually have the impact you’re seeking?
____ Or do your marketing efforts slip through the cracks due to lack of time
or because you really don’t like doing them.
Signs That You Are Not Focused
1. You have multiple business cards or wonder if you should.
2. You’ve purposefully chosen a general business name that doesn’t say
what you do so you can use it for all the different things you do.
3. You often feel conflicted about which aspect of what you do you should
mention when you introduce yourself.
4. People don’t seem to take your business seriously.
5. People are often confused about or can’t describe what you do.
6. Clients seem satisfied with your work but rarely refer other businesses to
you.
7. In describing what you do, you often say, “I do a lot of things” or ask “What
do you need done?”
8. People have trouble explaining to others what you do or frequently
comment that they never can keep up with all the things you’re doing.
9. Your business cards and brochures include a list of things that other
people are doing as full-time businesses.
You have trouble summarizing what you do in a simple sentence.
WAYS TO CARVE OUT YOUR NICHE
Do you solve a problem…….?
Where You Work: National, local, regional, neighborhood, down town,
school district, statewide, on client’s site, via internet modem or fax.
With Whom You Work: Small business, Fortune 500 companies, major
corporations, accounting industry, hospitals, children, adults, elderly, men,
women, smokers, overeaters, joggers, dog lovers, brides, widows, single
parents, two career couples.
Your Industry: Health, construction, law, real estate, banking, insurance,
medicine, sports, entertainment, tourism, restaurants, unemployed, non-
profits, banks, beauty salons.
When You Work: At all hours, overnight, fast turnaround,
The Problem You Address: Collections, employee turnover, on call,
weekends, evenings, for life events (births, marriages, divorce or death),
special occasions like conferences and parties, those short on time, sales
challenges.
How You Help Solve the Problem: Seminars, books, tapes, consult,
telephone, newsletters, video, speeches, products, on-line, mail order,
radio, television.
They Have a Niche!
I pack artwork for shipping so it will arrive safely.
I keep law libraries up to date.
I train employees to better appreciate cultural diversity.
I help retail shops attract more customers to malls.
I provide medical care for ill travelers.
I create menus for restaurants.
I develop ride-sharing programs for city and county transportation
departments.
I help doctors join group practices.
I design kitchens for gourmet chefs.
I conduct environmental-impact studies for commercial real estate
developers.
First define the unique problem you solve, and for what audience and then
you will know to whom you need to target your public relations and marketing
strategies. Start now!
Email this to a friend who may appreciate the advice.
Follow Mary Lee’s career tips on Twitter.com at StartingOverNow or on
Facebook at Mary Lee Gannon.
Sign up for Mary Lee’s FREE e-newsletter of free career and productivity
advice by emailing info@startingovernow.com.
For the FREE Worksheets: "SMART Goals," “It’s Not Who You Know It’s Who
knows You” and “Goals - What They Did for Me” go to: www.startingovernow.
com/Articles-andTip-Sheets.html
Mary Lee Gannon is a productivity expert who went from being a stay-at-
home mother with four children to divorce, poverty and then on to become a
newspaper reporter, trade association executive director, public relations
consultant, and foundation president and CEO. View Mary Lee’s free career
tips, worksheets and Blog on her website at www.startingovernow.com.
Contact Mary Lee or sign up for her free e-newsletter at info@startingovernow.
com.
StartingOverNow.com
Articles
| Mary Lee Gannon is interviewed on Mind Your BIZness |
FREE e-book.
Get Mary Lee's FREE
e-book "Make Your
Wheel of Fortune
Spin on Balance" by
clicking here. Mary Lee
Gannon's work as a
newspaper reporter,
trade association
executive director,
public relations
consultant,
entrepreneur, and
hospital foundation
president and CEO are
the basis for her free
e-newsletter with tips on
"Starting Over."
Get Mary Lee's FREE
e-book "Make Your
Wheel of Fortune
Spin on Balance" by
clicking here. Mary Lee
Gannon's work as a
newspaper reporter,
trade association
executive director,
public relations
consultant,
entrepreneur, and
hospital foundation
president and CEO are
the basis for her free
e-newsletter with tips on
"Starting Over."
People who use the
FREE resources on
this site are:
* Starting over in
their career or
personal life
* Empty nesters
* Entrepreneurs
* Networking
* Job Seekers
* Starting all over
again
* Going through a
divorce
* Looking for career
opportunities
* Seeking FREE
career advice and
education
* Finding mentors
* Setting new life
goals
To chart your road
map to success
click here for FREE
"Worksheets and
Articles."
FREE resources on
this site are:
* Starting over in
their career or
personal life
* Empty nesters
* Entrepreneurs
* Networking
* Job Seekers
* Starting all over
again
* Going through a
divorce
* Looking for career
opportunities
* Seeking FREE
career advice and
education
* Finding mentors
* Setting new life
goals
To chart your road
map to success
click here for FREE
"Worksheets and
Articles."
Mary Lee Gannon's
Book "Starting Over"
will be released in
November of 2009.
Look for it in stores or
order it from
Amazon.com.
Book "Starting Over"
will be released in
November of 2009.
Look for it in stores or
order it from
Amazon.com.
Follow Mary Lee's tips
and information on these
Social Networking sites:
and information on these
Social Networking sites:
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