The e-Guidebook
Promote It!
A Two Way Dialogue
© 2010 Mary Lee Gannon
Download it right now and get started!
Mary Lee Gannon is the
author of "Starting Over"
which is available in
bookstores everywhere or
at
Amazon.com. Read the 5
Star reviews!
> 15 Ways to Make Yourself Newsworthy

> The Press Release Builder

> Your Niche

> Grabbing the Attention of the Press

> Media Resources and Social Networks

> 10 Steps to a Self Promotion Plan

> And MUCH more......
Mary Lee Gannon is a cultural turnaround, productivity and leadership
expert who went from being a stay-at-home mother with four children to
divorce, poverty and then on to become a newspaper reporter, trade
association executive director, public relations consultant, and foundation
president and CEO.  She has succeeded since the mid 1990s in various
fields of public relations and negotiations by mastering the art of
promotion as defined in her eGuidebook
Promote It!  "Promotion
strategies are the single biggest driver to my success and the success of
the programs that I have led," Mary Lee said in a recent interview.  "You
may have just developed a product or service that truly makes a
meaningful difference but if no one knows about it, what have you
accomplished?"  

Mary Lee has worked as a newspaper reporter and columnist for
metropolitan and national publications, an advertising specialties
consultant, a public relations consultant for businesses in the sectors of
health care, manufacturing, global economy, businesses, and social
networks and has engaged groups and negotiated deals as a senior
executive for some of Pittsburgh’s largest corporations.  

Mary Lee has been featured on dozens of national radio stations
including: KCMN, Colorado Springs, CO; KSOP Salt Lake City, UT; WOCA
Ocala, FL; KXEN St. Louis, MO; WJON St. Cloud, MN; KWAY Waverly, IA;
WAMV Amherst, VA; WYCA Hammond, IN; WNTN Newton, MA; KYYL
Brownwood, TX. Her interview with Danielle Hampson of Wnb Radio
Network "Mind Your BIZness" can be heard by clicking on the top right of
this page.  Mary Lee has also been featured on eFinancialcareers.com,
msn.com, Forbes.com, CareerBuilder.com and more.
You are good at your area of expertise.  Knowing how to
get others to notice that expertise is not your area of
expertise.  But, it is Mary Lee's.  Allow her e-Guidebook
"Promote It!" guide you step by step to change your
promotional patterns, distribute press releases, sell
more, gain more referrals, identify your niche market and
be noticed!
Yes!
I want to promote my
business, service or
product and need the
strategies in this ebook to
show me how!  
Only $9.95
I want to download
it and start now!
You'll Learn:

Self Promotion - Don’t Just Do It - Get Noticed
Change – a Prerequisite to Creating New Promotions for Your  
Business
How to Make a Good First Impression
Know the Difference Between Marketing, Advertising and Public
Relations     
Promotional Vehicles
Freelancing and Marketing Your Products and Services
Time Versus Money – What Sells?  

Your Niche
The “Do You Have a Niche?” Quiz
Signs That You are Not Focused
They Have a Niche
Tell Your Message in One Sentence
Stand Out – Distinguish Yourself
Your Brand - Others Brand You

Grabbing the Attention of the Press
Publicity – Instant Credibility
15 Ways to Make Yourself Newsworthy
The Press Release Builder
Distributing Press Releases
Where Do You Find Addresses for the Media?
The Press Kit
Example of a Press Release
How to do a Radio Talk Show

Building a List of Media Resources and Social Networks
You as an Industry Expert
Social Networking
Building a Media/Blogger List
Search Engine Optimization

Get the Word Out
Most Effective Low Cost Marketing Methods
Five Obstacles to Every Sale
Where to Start – 10 Steps to a Successful Self Promotion Plan
Quick Business Starters
What is the Benefit to the Customer
Words of Wisdom from Successful Self Promoters

Your Look
Do You Need a New Look – Start with the Logo
Your Graphic Sales Force
15 Uses of a Publicity Photo

Networking
Where to Network
Tips for Networking
How to Remember People’s Names
Do for Others and It Comes Back 10 Fold
Know Which Glass is Yours and Take a Friend to Lunch

Referrals – The Best Business Builder
10 Tips for Boosting Referrals
Three Referral Taboos
Testimonials Bring More Business
No need to
take a class on
how to
promote your
business or
service.  It's all
right here!
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Some Tips from the Book:

* Begin with a “Success Sketch” and Hang It Where
You Will See It Everyday

* Surround Yourself with People Whose Strengths are
Your Weaknesses and Give Away the Glory

* Start Everyday As If It Were the Last Day Before
Vacation

* Don’t Pray for What You Want, Pray for What You Have

* Expect Everything – Nothing is Gravy

* Make Your “Wheel of Fortune” Spin on Balance

Press Release on the book.


StartingOverNow.com * 412-874-3918 * info@StartingOverNow.com * www.StartingOverNow.com
Only $9.95
Reviews for - Starting Over: 25 Rules When You've Bottomed Out

"Too often, it's difficult to relate to writers that seem to have it all together. Ms. Gannon struggled
through a difficult divorce and financial setback (living off welfare, etc.) along with 4 children, to
emerge as a success. It was difficult to put this book down. I found myself doing the simple
exercises that helped me find out more of what makes me tick with joy.

"Ms. Gannon's book is insightful and personal. Rather than giving a littany of suggestions
(although she does have great insight and advice), she gives her own story of things that
actually worked for her to give her a true career.

"An important point of her book is that we as a person must change before we can grow into
something better in our careers. She conveys excellent points to help do just that.

"I feel like her advice came more from a mentor than an author. Terrific work, Ms. Gannon!"

Grant Bynum (Plano, Texas USA)


"Unemployment can be a tough condition to get out of. "Starting Over: 25 Rules When You've
Bottomed Out" is a guide for getting that fresh start so many want when faced with recent job
loss. With much advice on completely rebooting one's career, making those new connections,
filling out that resume, and getting the job you truly want, Mary Lee Gannon does not fail in
arming readers the best she can."

Midwest Book Review (Oregon, WI USA)


Ms Gannon's book is full of solid practical how-to survival skills for job seekers, employees, and
entreprenuers. Some specific examples that I liked are establishing SMART goals for whatever
it is you wish to accomplish - get a job, change careers, move up the ladder. Another great
example is the 30 second elevator speech introducing what you can do in the workplace. Other
tidbits of good advice include dressing for the part, interview skills, writing a dynamite resume
that showcases your skills for the potential job at hand, and achieving life-work balance. Ms
Gannon peppers her book with many illustrative anecdotes from her amazing personal life and
those of her family and friends. The book is especially useful to younger people in there 20's
and 30's who want to get there career path off to a great start. It is an easy read and can be read
in any particular order. I thoroughly enjoyed the book and found it very worthwhile.

Karl Zipf, Senior Engineer


                                   
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