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GANNON ENTERPRISES - Public Relations and Corporate Training
| Mary Lee Gannon is interviewed on Mind Your BIZness |
FREE e-book.
Get Mary Lee's FREE
e-book "Make Your
Wheel of Fortune
Spin on Balance" by
clicking here. Mary Lee
Gannon's work as a
newspaper reporter,
trade association
executive director,
public relations
consultant,
entrepreneur, and
hospital foundation
president and CEO are
the basis for her free
e-newsletter with tips on
"Starting Over."
Get Mary Lee's FREE
e-book "Make Your
Wheel of Fortune
Spin on Balance" by
clicking here. Mary Lee
Gannon's work as a
newspaper reporter,
trade association
executive director,
public relations
consultant,
entrepreneur, and
hospital foundation
president and CEO are
the basis for her free
e-newsletter with tips on
"Starting Over."
People who use the
FREE resources on
this site are:
* Starting over in
their career or
personal life
* Empty nesters
* Entrepreneurs
* Networking
* Job Seekers
* Starting all over
again
* Going through a
divorce
* Looking for career
opportunities
* Seeking FREE
career advice and
education
* Finding mentors
* Setting new life
goals
To chart your road
map to success
click here for FREE
"Worksheets and
Articles."
FREE resources on
this site are:
* Starting over in
their career or
personal life
* Empty nesters
* Entrepreneurs
* Networking
* Job Seekers
* Starting all over
again
* Going through a
divorce
* Looking for career
opportunities
* Seeking FREE
career advice and
education
* Finding mentors
* Setting new life
goals
To chart your road
map to success
click here for FREE
"Worksheets and
Articles."
Follow Mary Lee's tips
and information on these
Social Networking sites:
and information on these
Social Networking sites:
Mary Lee Gannon's
Book "Starting Over" is
available in bookstores
everywhere or at
Amazon.com.
Book "Starting Over" is
available in bookstores
everywhere or at
Amazon.com.
Gannon Enterprises - Public Relations
Bringing Consumers to You
Mary Lee Gannon has succeeded since the mid 1990s in various fields
of public relations and negotiations. She's worked as a newspaper
reporter and columnist for metropolitan and national publications, a
public relations consultant for businesses in the sectors of health care,
manufacturing, global economy, businesses, and social networks and
has engaged groups and negotiated deals as a senior executive for
some of Pittsburgh’s largest corporations.
Read what people are asking us:
Can you help me with a crisis - fast?!
Can you get my message out to women?
Can you help my company start a blog?
How do I raise awareness of a new therapy?
How can I create a movement?
How do I target my specific audience?
Can you get the paper to write a story about our company?
I'm "greening" my company - can you help me get the word out?
I need a team with science background - can you help?
How can you help me strengthen my brand's reputation?
Can you help us drive retail sales?
Services Our Clients Seek:
* Plan special events
* Plan and schedule speaking engagements
* Execute crisis management
* "Pitch" story ideas to reporters, producers, bloggers, and other media
* Strategize an overall communications program
* Launch new products at the right time
* Write speeches
* Create a trade show exhibit plan
* Tie product campaigns to particular holidays
* Find methods outside of traditional advertising to get the word out
* Serve as company spokespeople
* Disseminate information to key audiences
* Pitch green or other environmental stories
* Create a social media plan
* Help the client understand the public’s wants, needs and concerns
* Execute focus groups for product and service development
* Direct mail campaigns
There are many things a business or individual can do to get noticed.
Chances are your competitors are already doing them. They key is to do
yours in a way that will get noticed. That can only happen by first
understanding the various ways to bring business to your door, and then
positioning yourself in a unique category. You might have unique pricing,
unique customer service, unique products that can’t be found anywhere
else, unique turn-around times, unique location, or any number of unique
qualities. Whatever it is, your business should be the first thing that
comes to people’s minds to fill a need they have.
Public relations used to be a one-way communications carefully crafted
for a group or the media. Today, public relations is less about controlling
what is sent to the media and more about engaging two-way dialogue
with key audiences, including the media, bloggers, consumers, investors,
business partners and more. Chief among these are social media
networks, blogs, search engine optimization and RSS. When you
"subscribe" to a RSS (Really Simple Syndication) feed, the latest news
and additions to the website will be delivered directly to you. You don't
need to subscribe to email alerts or click from one site to the next, trying to
see the new content that has been added since your last visit. Put plainly,
it allows you to identify the content you like and have it delivered directly to
you, taking the hassle out of staying up-to-date by showing you the very
latest information that you are interested in.
Know the Difference between Marketing, Advertising and Public
Relations
Marketing = a myriad of creative promotional campaigns. Print
advertising, promotional products, brochures, business cards are all
integrated into a marketing program.
Advertising = paying for space in a newspaper or magazine, or buying
time on a radio station, television station or web site.
Public Relations = getting your products or services mentioned in the
media. You cannot control the timing, message or placement. But it is
free.
Publicity is gaining notoriety for free. It’s that simple. Advertising is a
marketing campaign where you pay for notoriety.
Publicity is the front cover of TIME.
Advertising is the back cover of TIME.
Examples of Promotional Vehicles: Publicity, Advertising, Marketing,
Community Service, Promotional Products, Internet, Networking,
Brochures, Newsletters, Word-of-Mouth Marketing, Niche Marketing, Write
a Column – Become an expert, Direct Mail, Trade Shows. Study and read
various materials on these topics for specific knowledge on how to move
forward. Start now!
Bringing Consumers to You
Mary Lee Gannon has succeeded since the mid 1990s in various fields
of public relations and negotiations. She's worked as a newspaper
reporter and columnist for metropolitan and national publications, a
public relations consultant for businesses in the sectors of health care,
manufacturing, global economy, businesses, and social networks and
has engaged groups and negotiated deals as a senior executive for
some of Pittsburgh’s largest corporations.
Read what people are asking us:
Can you help me with a crisis - fast?!
Can you get my message out to women?
Can you help my company start a blog?
How do I raise awareness of a new therapy?
How can I create a movement?
How do I target my specific audience?
Can you get the paper to write a story about our company?
I'm "greening" my company - can you help me get the word out?
I need a team with science background - can you help?
How can you help me strengthen my brand's reputation?
Can you help us drive retail sales?
Services Our Clients Seek:
* Plan special events
* Plan and schedule speaking engagements
* Execute crisis management
* "Pitch" story ideas to reporters, producers, bloggers, and other media
* Strategize an overall communications program
* Launch new products at the right time
* Write speeches
* Create a trade show exhibit plan
* Tie product campaigns to particular holidays
* Find methods outside of traditional advertising to get the word out
* Serve as company spokespeople
* Disseminate information to key audiences
* Pitch green or other environmental stories
* Create a social media plan
* Help the client understand the public’s wants, needs and concerns
* Execute focus groups for product and service development
* Direct mail campaigns
There are many things a business or individual can do to get noticed.
Chances are your competitors are already doing them. They key is to do
yours in a way that will get noticed. That can only happen by first
understanding the various ways to bring business to your door, and then
positioning yourself in a unique category. You might have unique pricing,
unique customer service, unique products that can’t be found anywhere
else, unique turn-around times, unique location, or any number of unique
qualities. Whatever it is, your business should be the first thing that
comes to people’s minds to fill a need they have.
Public relations used to be a one-way communications carefully crafted
for a group or the media. Today, public relations is less about controlling
what is sent to the media and more about engaging two-way dialogue
with key audiences, including the media, bloggers, consumers, investors,
business partners and more. Chief among these are social media
networks, blogs, search engine optimization and RSS. When you
"subscribe" to a RSS (Really Simple Syndication) feed, the latest news
and additions to the website will be delivered directly to you. You don't
need to subscribe to email alerts or click from one site to the next, trying to
see the new content that has been added since your last visit. Put plainly,
it allows you to identify the content you like and have it delivered directly to
you, taking the hassle out of staying up-to-date by showing you the very
latest information that you are interested in.
Know the Difference between Marketing, Advertising and Public
Relations
Marketing = a myriad of creative promotional campaigns. Print
advertising, promotional products, brochures, business cards are all
integrated into a marketing program.
Advertising = paying for space in a newspaper or magazine, or buying
time on a radio station, television station or web site.
Public Relations = getting your products or services mentioned in the
media. You cannot control the timing, message or placement. But it is
free.
Publicity is gaining notoriety for free. It’s that simple. Advertising is a
marketing campaign where you pay for notoriety.
Publicity is the front cover of TIME.
Advertising is the back cover of TIME.
Examples of Promotional Vehicles: Publicity, Advertising, Marketing,
Community Service, Promotional Products, Internet, Networking,
Brochures, Newsletters, Word-of-Mouth Marketing, Niche Marketing, Write
a Column – Become an expert, Direct Mail, Trade Shows. Study and read
various materials on these topics for specific knowledge on how to move
forward. Start now!
| Download Mary Lee Gannon's Corporate Training Brochure "Increase the Bottom Line by Transforming Corporate Culture." |
Gannon Enterprises 412-874-3918 info@startingOverNow.com www.StartingOverNow.com |
| Click here for a complete book Press Kit with Q & A |