GANNON ENTERPRISES - Public Relations - Press Kit
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trade association
executive director,
public relations
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entrepreneur, and
hospital foundation
president and CEO are
the basis for her free
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"Starting Over."  
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* Starting over in
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* Empty nesters
* Entrepreneurs
* Networking
* Job Seekers
* Starting all over
again
* Going through a
divorce
* Looking for career
opportunities
* Seeking FREE
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* Finding mentors
* Setting new life
goals

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Gannon Enterprises - Public Relations
Bringing Consumers to You

Mary Lee Gannon has succeeded since the mid 1990s in various fields
of public relations and negotiations. She's worked as a CEO, newspaper
reporter and columnist for metropolitan and national publications, a
public relations consultant in the fields of health care, manufacturing,
global economy, businesses, and social networks and has engaged
groups and negotiated deals as a senior executive for some of Pittsburgh’
s largest corporations.  

Read what people are asking us:

Can you help me with a crisis - fast?!
Can you get my message out to women?
Can you help my company start a blog?
How do I raise awareness of a new therapy?
How can I create a movement?
How do I target my specific audience?
Can you get the paper to write a story about our company?
I'm "greening" my company - can you help me get the word out?
I need a team with science background - can you help?
How can you help me strengthen my brand's reputation?
Can you help us drive retail sales?


Services Our Clients Seek:
* Plan special events
* Plan and schedule speaking engagements
* Execute crisis management
* "Pitch" story ideas to reporters, producers, bloggers, and other media
* Strategize an overall communications program
*  Launch new products at the right time
* Write speeches
* Create a trade show exhibit plan
* Tie product campaigns to particular holidays
* Find methods outside of traditional advertising to get the word out
* Serve as company spokespeople
* Disseminate information to key audiences
* Pitch green or other environmental stories
* Create a social media plan
* Help the client understand the public’s wants, needs and concerns
* Execute focus groups for product and service development
* Direct mail campaigns

There are many things a business or individual can do to get noticed.  
Chances are your competitors are already doing them.  They key is to do
yours in a way that will get noticed.  That can only happen by first
understanding the various ways to bring business to your door, and then
positioning yourself in a unique category.  You might have unique pricing,
unique customer service, unique products that can’t be found anywhere
else, unique turn-around times, unique location, or any number of unique
qualities.  Whatever it is, your business should be the first thing that
comes to people’s minds to fill a need they have.  

Public relations used to be a one-way communications carefully crafted
for a group or the media.  Today, public relations is less about controlling
what is sent to the media and more about engaging two-way dialogue
with key audiences, including the media, bloggers, consumers, investors,
business partners and more.  Chief among these are social media
networks, blogs, search engine optimization and RSS.  When you
"subscribe" to a RSS (Really Simple Syndication) feed, the latest news
and additions to the website will be delivered directly to you. You don't
need to subscribe to email alerts or click from one site to the next, trying to
see the new content that has been added since your last visit. Put plainly,
it allows you to identify the content you like and have it delivered directly to
you, taking the hassle out of staying up-to-date by showing you the very
latest information that you are interested in.

Gannon
Enterprises
412-874-3918
info@StartingOverNow.com
www.StartingOverNow.com
Mary Lee Gannon's
Book
"Starting Over" is
available in bookstores
everywhere or at
Amazon.com. 5 Stars!
Click here for a complete book
Press Kit with Q & A
Contact Us
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For Immediate Release
   
                                FROM WELFARE TO CEO
PERSONAL TURNAROUND EXPERT AUTHORS BOOK on STARTING OVER

PITTSBURGH, PA  – Executive Coach and personal turnaround and
leadership expert Mary Lee Gannon is living proof that anyone can turn his
or her life around quickly with simple focused strategies.  Her book
“Starting Over – 25 Rules When You’ve Bottomed Out,” published by New
Horizon Press offers specific hands-on strategies that helped her develop
leadership skills, make ultimate use of her time, uncover hidden career
opportunities, be a problem solver, be more persuasive all while keeping a
healthy life balance.  This is not just theory – it holds practical steps that
took her from welfare to CEO.  Listen to an interview with Mary Lee on her
Web site www.StartingOverNow.com.  The book can be found in local
bookstores as well as on Amazon.com and other online bookstores.

At the age of 35 Mary Lee was a stay-at-home mother with four children
under seven-years-old living in an unpalatable marriage behind the facade
of a country club life.  She filed for divorce as a leap of faith and a few
months later she realized an overwhelming avalanche of litigation and
anger that resulted in her and the children going from Fox Chapel, one of
the most lovely residential suburbs of Pittsburgh, to being homeless,
carless, hungry and on welfare.  She understood then that she was going
to be the one to provide for her and her four children and had to figure out a
way to do that.  She only had a two-year degree in an allied health
profession.  Public assistance was not the way she wanted to live her life.  
She had done the big cry and a lot of asking, “Why me?” but that got her
nothing but more paralyzed with fear.  

Mary Lee decided to wipe “guilt” and “worry” out of the way with new
behaviors.  She shed the habits of “blame” and “complain” like they were
yesterday’s newspaper.  Then she pro-actively defined her transferable
skills, developed her sphere of influence, trained in new skills she had
determined would pay off quickly and within a few short years rose to
become a president and CEO of a large hospital foundation.

“At this point in my career I feel a need to give back,” said Mary Lee who
presents on productivity and personal turnarounds to businesses, the
community, and employment development organizations.  “I am very
blessed to have achieved the success that I have but I know that it came as
no accident.  I want to help others meet their dreams by using the
shortcuts that I used to work smart, build networks, acquire new skills and
develop transferable skills.”

Unemployment rates are higher than they have been in decades and many
people are suffering because they don’t know how to find work or where to
begin.  Whether you are an empty nester who is re-entering the workforce,
an entrepreneur who is looking for a way to network, someone who has
been recently laid-off, a person seeking their first job, starting a business,
going through a divorce, looking for career opportunities, seeking career
advice and education, or simply someone who is setting new life goals the
free worksheets and articles at www.StartingOverNow.com will help you
get to a destination faster while also balancing other life priorities, family
and relationships.    

In this easy-to-read and informative book, twenty-five critical suggestions
and tactics are laid out when you have lost everything and need to create a
new life, including:

·         *  Finding a mentor in an offbeat place.
·         *  Surround Yourself with People Whose Strengths are Your
Weaknesses and Give Away the Glory
·        *  Creating a simple but eye-catching portfolio
·        *  It’s Not Who You Know, It’s Who knows You
·       *  Offering practical solutions to problems of finding and obtaining the  
right new position
·       *  Producing a business card which serves as a resume at a glance.
·       *  Begin with a “Success Sketch” and Hang It Where You Will See It
Everyday
·      *  It’s Not What You Say, It’s How You Say It and What You Don’t Say
·      *  On the Interview Ask More Questions Than They Ask You and Tell a
Story
·      *  Offer Solutions to Problems – Name the Company’s Pain
·      *  Dressing for the job above the one you want

Ms. Gannon tells you which rules to break and how to apply non-traditional
methods to achieve your desired goal.

STARTING OVER: 25 Rules When You’ve Bottomed Out is an essential
guide for anyone who needs to start their career over again and for those
just beginning. The indispensable information provided will give you vital
guidance on how to reinvent your professional self and access the ladder
of success in these difficult times.

Some of the organizations for which Mary Lee has presented include:
Dress for Success, New Choices/New Options Career Development
Service, Leadership Pittsburgh, Workquest, One Vision One Life,
Pennsylvania Professional Employment Network, Urban League of
Pittsburgh, Fox Chapel Adult Education, Pennsylvania Employment and
Training Center.  She has been interviewed by msn.com, Forbes.com,
eFinanicalCareers.com, jobsinthemoney.com, GlobalFinance.com as well
as by radio stations across the country.  Her WnB Radio interview on Mind
Your BIZness may be heard on her web site at www.StartingOverNow.
com.  
FREE Resources
to help you:

1. United States of America's
primary source on career
information:
www.onetcenter.org

2. Wage Estimates
www.
salary.com and Bureau of
Labor and Statistics

3. Organize Your Job Search -
Post a Question etc.:
www.cvtips.com

4.  Starting Over After Divorce:
www.womansdivorce.com

5.  Starting Over for Women:
www.makingbreadmagazine.co
m

6.  Self Improvement:
www.selfgrowth.com.

7.  Job Postings, Resume
Advice and Resources:

www.
careerbuiler.com

8.  Templates for: business
plans, competitive analysis,
start up costs and more:
www.score.org/business_toolbox
.html

9.  Federal/Sate/Local
Government jobs:  
www.USAJOBS.com

10. U.S. Government's Free
online courses, webinars and
podcasts for workforce
development:
www.onetacademy.com.

11. Occupational Outlook
Handbok 2008-09 by Bureau of
Labor and Statistics:
http://www.bls.gov/oco/home.ht
m
Watch videos at Vodpod and more of my videos
Mary Lee Gannon
is interviewed
on Mind Your BIZness
Listen to Mary
Lee's interview
"From Welfare
to CEO"
on the
Renee Bobb
Show on
BlogTalk
Radio.com.
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Email:
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Wheel of Fortune Spin on Balance"
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