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The e-Guidebook
Promote It!
A Two Way Dialogue
© 2010 Mary Lee Gannon
Download it right now and get started!
Mary Lee Gannon is interviewed
on Mind Your BIZness
Mary Lee Gannon is the
author of "Starting Over"
which is available in
bookstores everywhere or
at
Amazon.com. Read the 5
Star review!
> 15 Ways to Make Yourself Newsworthy

> The Press Release Builder

> Your Niche

> Grabbing the Attention of the Press

> Media Resources and Social Networks

> 10 Steps to a Self Promotion Plan

> And MUCH more......
Mary Lee Gannon is a cultural turnaround, productivity and leadership
expert who went from being a stay-at-home mother with four children to
divorce, poverty and then on to become a newspaper reporter, trade
association executive director, public relations consultant, and foundation
president and CEO.  She has succeeded since the mid 1990s in various
fields of public relations and negotiations by mastering the art of
promotion as defined in her eGuidebook
Promote It!  "Promotion
strategies are the single biggest driver to my success and the success of
the programs that I have led," Mary Lee said in a recent interview.  "You
may have just developed a product or service that truly makes a
meaningful difference but if no one knows about it, what have you
accomplished?"  

Mary Lee has worked as a newspaper reporter and columnist for
metropolitan and national publications, an advertising specialties
consultant, a public relations consultant for businesses in the sectors of
health care, manufacturing, global economy, businesses, and social
networks and has engaged groups and negotiated deals as a senior
executive for some of Pittsburgh’s largest corporations.  

Mary Lee has been featured on dozens of national radio stations
including: KCMN, Colorado Springs, CO; KSOP Salt Lake City, UT; WOCA
Ocala, FL; KXEN St. Louis, MO; WJON St. Cloud, MN; KWAY Waverly, IA;
WAMV Amherst, VA; WYCA Hammond, IN; WNTN Newton, MA; KYYL
Brownwood, TX. Her interview with Danielle Hampson of Wnb Radio
Network "Mind Your BIZness" can be heard by clicking on the top right of
this page.  Mary Lee has also been featured on eFinancialcareers.com,
msn.com, Forbes.com, CareerBuilder.com and more.
You are good at your area of expertise.  Knowing how to
get others to notice that expertise is not your area of
expertise.  But, it is Mary Lee's.  Allow her e-Guidebook
"Promote It!" guide you step by step to change your
promotional patterns, distribute press releases, sell
more, gain more referrals, identify your niche market and
be noticed!
Yes!
I want to promote my
business, service or
product and need the
strategies in this ebook to
show me how!  
I want to download
it and start now!
You'll Learn:

Self Promotion - Don’t Just Do It - Get Noticed
Change – a Prerequisite to Creating New Promotions for Your  
Business
How to Make a Good First Impression
Know the Difference Between Marketing, Advertising and Public
Relations     
Promotional Vehicles
Freelancing and Marketing Your Products and Services
Time Versus Money – What Sells?  

Your Niche
The “Do You Have a Niche?” Quiz
Signs That You are Not Focused
They Have a Niche
Tell Your Message in One Sentence
Stand Out – Distinguish Yourself
Your Brand - Others Brand You

Grabbing the Attention of the Press
Publicity – Instant Credibility
15 Ways to Make Yourself Newsworthy
The Press Release Builder
Distributing Press Releases
Where Do You Find Addresses for the Media?
The Press Kit
Example of a Press Release
How to do a Radio Talk Show

Building a List of Media Resources and Social Networks
You as an Industry Expert
Social Networking
Building a Media/Blogger List
Search Engine Optimization

Get the Word Out
Most Effective Low Cost Marketing Methods
Five Obstacles to Every Sale
Where to Start – 10 Steps to a Successful Self Promotion Plan
Quick Business Starters
What is the Benefit to the Customer
Words of Wisdom from Successful Self Promoters

Your Look
Do You Need a New Look – Start with the Logo
Your Graphic Sales Force
15 Uses of a Publicity Photo

Networking
Where to Network
Tips for Networking
How to Remember People’s Names
Do for Others and It Comes Back 10 Fold
Know Which Glass is Yours and Take a Friend to Lunch

Referrals – The Best Business Builder
10 Tips for Boosting Referrals
Three Referral Taboos
Testimonials Bring More Business
No need to
take a class on
how to
promote your
business or
service.  It's all
right here!
Get the Starting Over Now FREE e-newsletter
that contains specific strategies to help you change
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