GANNON GROUP - Public Relations - Press Kit
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Gannon Group - Public Relations
Bringing Consumers to You
Mary Lee Gannon has succeeded since the mid 1990s in various fields
of public relations and negotiations. She's worked as a CEO, newspaper
reporter and columnist for metropolitan and national publications, a
public relations consultant in the fields of health care, manufacturing,
global economy, businesses, and social networks and has engaged
groups and negotiated deals as a senior executive for some of Pittsburgh’
s largest corporations.
Read what people are asking us:
Can you help me with a crisis - fast?!
Can you get my message out to women?
Can you help my company start a blog?
How do I raise awareness of a new therapy?
How can I create a movement?
How do I target my specific audience?
Can you get the paper to write a story about our company?
I'm "greening" my company - can you help me get the word out?
I need a team with science background - can you help?
How can you help me strengthen my brand's reputation?
Can you help us drive retail sales?
Services Our Clients Seek:
* Plan special events
* Plan and schedule speaking engagements
* Execute crisis management
* "Pitch" story ideas to reporters, producers, bloggers, and other media
* Strategize an overall communications program
* Launch new products at the right time
* Write speeches
* Create a trade show exhibit plan
* Tie product campaigns to particular holidays
* Find methods outside of traditional advertising to get the word out
* Serve as company spokespeople
* Disseminate information to key audiences
* Pitch green or other environmental stories
* Create a social media plan
* Help the client understand the public’s wants, needs and concerns
* Execute focus groups for product and service development
* Direct mail campaigns
There are many things a business or individual can do to get noticed.
Chances are your competitors are already doing them. They key is to do
yours in a way that will get noticed. That can only happen by first
understanding the various ways to bring business to your door, and then
positioning yourself in a unique category. You might have unique pricing,
unique customer service, unique products that can’t be found anywhere
else, unique turn-around times, unique location, or any number of unique
qualities. Whatever it is, your business should be the first thing that
comes to people’s minds to fill a need they have.
Public relations used to be a one-way communications carefully crafted
for a group or the media. Today, public relations is less about controlling
what is sent to the media and more about engaging two-way dialogue
with key audiences, including the media, bloggers, consumers, investors,
business partners and more. Chief among these are social media
networks, blogs, search engine optimization and RSS. When you
"subscribe" to a RSS (Really Simple Syndication) feed, the latest news
and additions to the website will be delivered directly to you. You don't
need to subscribe to email alerts or click from one site to the next, trying to
see the new content that has been added since your last visit. Put plainly,
it allows you to identify the content you like and have it delivered directly to
you, taking the hassle out of staying up-to-date by showing you the very
latest information that you are interested in.

Mary Lee Gannon's
Book "Starting Over" is
available in bookstores
everywhere or at
Amazon.com. 5 Stars!
Contact Us
To contact Mary Lee with questions on media relations,
coaching, or speaking.
Mary Lee Gannon is interviewed on Mind Your BIZness
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Listen to Mary
Lee's interview
"From Welfare
to CEO" on the
Renee Bobb
Show on
BlogTalk
Radio.com.
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Wheel of Fortune Spin on Balance"
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StartingOverNow.com - Turnaround Solutions for People and Organizations
Gannon Group * 412-874-3918 * info@StartingOverNow.com * www.StartingOverNow.com
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